Wednesday, November 5, 2008

Basic SEO Tips

The most important factor in seo techniques is the keyword for which you are optimizing your site. That is called as the targeted keyword. The most important thing you should know before you start optimizing your page is that the target keyword must be relevant to the content of your site. And also don't forget to include that keyword in different page element like the heading, meta tags and also use the same keyword as anchor text while linking to that page (within your site as well as linking from external sites). It is always difficult to get a top ranking for competitive keywords even if you have a good PR (page rank) and good number of quality backlinks. This is because of the lack of proper seo techniques.

Hence, you should know the following basic seo tips when targeting a keyword:

1. Never target your page with a single keyword. Use keyword combination. That means also use the relative searches for that particular keyword. It increases your sites relevancy for that keyword.

2. Use keyword suggestion tools to get an idea of secondary and tertiary keywords that people are searching. There are many popular keyword suggestion tools are available on the web like google adwords keyword tool, wordtracker etc. Some are free and some are paid. But, Google adwords keyword tool is a good one and also free.

3. Must use your keyword in heading tag, once or twice in the title and description. Do not repeat it excessively and use in such a way that it sounds good. It is against the search engine guidelines and your website can be penalized. Again, internet users always refer to the title and meta description before clicking on the site on SERP (Search Engine Result Page). So, it should be meaningful.

4. Try to keep the Title tag between 65 - 75 characters, and description should be up to 200-225 characters.

5. If you are using images, then insert alt text relevant to the image name. Use short text and if possible use keyword in the alt text.

6. Use keyword in anchor text and it must be relevant to the page content.

7. Avoid all spamming techniques like hidden text, tiny text in the body text. Also don't use excessive link building with irrelevant sites or keyword stuffing inside the site.


SEO is not a rocket science. Don't expect any break through result. Have patience. SEO is a continuous process. Keep on doing off-page seo techniques like blog posting, directory submission, article submission, and forum posting. This is why SEO is also known as Kaizen SEO means continuous incremental improvement. And remember Content is King. Hence, keep on adding good and informative content on your site relevant to your site's topic and visitors will be interested to visit your site again and again and also other sites on the web will be happy to link to your site and refer visitors to your page.

Good Luck.

Thursday, October 16, 2008

SEO Techniques for more Online Traffic

If you want to attract online traffic to maximize your web site's exposure, you can't ignore Search Engine Optimization (SEO). The popular search engines like Google, Yahoo and MSN play a key role in getting maximum web traffic for a web site. Many studies have shown that a majority of web browsers prefer to visit sites shown by organic search results as compared to sponsored results. Hence, you have to optimize your web site if you are really concern about your web site's traffic.

SEO techniques will help you to get:
· Top rankings in the SERP

· Online Traffic

· Feed subscribers

· External Links

All the above things will contribute to enhance the value of your site as follows:

Top rankings in the SERP:

Relevant back links from quality sites will get your site achieve a better rank in the search engine result page. Once your page starts showing up in the top 10 or 20, more and more people will click on it and come to your site. So, this snowball effect will further enhance your site’s rankings.

Targeted Traffic:

You may have a great site with useful content and products/services but people won’t visit it unless they know about it. Proper SEO techniques will help popularize your site so that your site features in the search results of particular words. This will bring you the targeted traffic.

Feed subscribers:

A person who subscribes to your web feed will allow him/her to monitor your site’s changes using a feed reader. Feed readers are usually the people who are interested in your material. These people are considered the most loyal visitors to your site who have chosen to follow the content of your site on a regular basis. The feed subscribers of your site will help you to plan a strategy for wooing a broader and a general audience.

Links:

If your web site has a regular audience, chances are high that you will get links from them, especially those who offer related products/services online. Your loyal visitors can also recommend your site to their friends, thereby getting targeted traffic for you. As time passes by, more viewers will start coming to your site and induce more links to your web pages/site.

Take some time out to plan your Search Engine Optimization (SEO) strategies to make the most of this online marketing technique. However, remember that there are no instantaneous results to show. Good SEO plans need time to implement and give you the desired results. It may take 3 – 6 months to achieve what you need through Search Engine Optimization (SEO). So, have patience and let SEO magic work for your web site.

Thursday, September 4, 2008

Questions to ask your Web Host

Now-a-days website became very essential for any business as the number of interent users are increasing day by day. And if you are planning to own a website for your business, you need to purchase a website from a Web Host. In this post, I have discussed few questions that you should ask the hosting company before you purchase a website. And their answers of these questions will determine if this is the right website solution for you.

Technical Support:
1. How strong is their technical support division?
2. What do they provide?
3. When are they available?
4. Does tech support cost extra?

Security:
5. How secure is the site?
6. What type of protection do they offer?
7. How can they insure that unauthorized users will not compromise the integrity of your Web site?

Storage:
8. How much storage do they offer?
9. A typical Web site uses between 20-30 MB.
10. Do they offer enough extra megabytes to for your business to grow into? 100MB is a good starting point.

Design:
14. Do they have a builder that you can manage easily?
15. What type of computer background do you need to design your site?
16. Do you have internal control over content and updates?

Email:
17. How many email aliases comes with your package?
18. Will they have your domain name in them for a more professional appearance?
19. What is the cost to add extra emails?
20. Are there any additional costs?

Search Engine Optimization:
21. Are search engine submissions included in your package?
22. How does it work?
23. Do you have internal control over content and updates?

Cost:
24. What are the costs involved?
25. What are the initial setup fees and what do you get exactly?
26. What are the monthly maintenance fees are what do they cover?
27. Are there any additional charges?
28. If so, what are they and why?

Contract:
29. Am I locked into a contract?
31. May I cancel at anytime?
32. Are there any penalty fees for switching or closing my account?
33. What happens to my content?

Value:
34. What makes them better than their competition?
35. Do they offer extra features, storage space, better technical support?
36. What exactly sets them apart?

For an added bit of information, if you are looking for web hosting company, then check out
mckremie. They are a professional web hosting company that offers 24/7 US based tech support. Rated one of the best web hosting companies for personal and business websites with cPanel, MySQL, RoR, Fantastico accepting Paypal. To know more about mckremie, visit their website www.mckremie.com.