Wednesday, June 27, 2007

SEO Techniques: Directory Replaced Search Engine

Search Engine

A Search Engine is a software that helps to find information stored in the Internet collecting data about every web site and every web page within a web page that it can. It often asks for a query, meeting specific criteria and retrieved a list of information matching your search query. This type of software has a lot of different names like a bot, a robot, a crawler or a spider. It takes all this collected data and stores it in a huge database. When you do a search on a "search engine" you are actually searching its database and not the actual Internet.


Directory

A directory is a Search Engine in which we can make categorical search. In other words, A directory is really a categorical directory. There are two types of directories.
Simple Directory: It allows you to submit your site under a particular category and simply adds your site to the directory under the category you have chosen. This type of directory is also called a FFA (Free for All) Directory. This type of directories use a software verification before adding your site to the list to make sure it's not a duplicate and to make sure your site actually exists.
A Monitored Directory: These directories are more particular about what gets listed in their directory as these are monitored by human beings. If your site meets all their submission guidelines, then they accept your listing and your site will be listed in the directory.


Directory Submission has replaced the Search Engine Submission

Search Engine Optimization (SEO) is a technique to maximize a site's exposure to different Search Engine. There is no doubt that search engine optimization (SEO) is very important to the overall success for a website. It involves many techniques that can improve the search engine rankings and directory submission is one of them. In fact, directory submission has replaced the search engine submission process in recent times due to its known effectiveness.

One of the main benefits that directory submission has to offer is the fact that your website will be more likely to be seen. We all know that most of the visitors are coming to your site through search engine. But, if your site is not present in the top position of the Search Engine Result Page, then how the traffic to your site will improve! Directories, on the other hand, almost always have some sort of purpose or theme.

Directory submission is one of the easy method of getting links for free. Directory listings can be valuable weapons in the SEO battle to improve your search engine rankings. It's very important to get a large number of backlinks pointing to your site in order for the search engines like Google to rank your site high in their listings. So Directory Submission is the best way to increase your link popularity.

Overall, it is important to realize that your search engine ranking can be increased through the use of directory submission. If you want to ensure that anyone can easily find your website with a specific topic, then you can use directory submission for that. Since this Internet marketing strategy is known to be very effective, you will be likely to get the results that you are hoping for.