SEO Techniques: Google PageRank & Search Engine Optimization

Google PageRank
PageRank is a numeric value that represents how important a page is on the web. PageRank is one of the methods Google uses to determine a page’s relevance or importance. PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

Google interprets a link from page A to page B as a vote, by page A, for page B. Google looks not only at the sheer volume of votes; among 100 other aspects it also analyzes the page that casts the vote. However, these aspects don’t count, when PageRank is calculated. Not all links are counted by Google. For instance, they filter out links from known link farms. Some links can cause a site to be penalized by Google.

How Does PageRank Work?
PageRank is only one of numerous methods Google uses to determine a page’s relevance or importance. PageRank is based on incoming links, but not just on the number of them - relevance and quality are important (in terms of the PageRank of sites, which link to a given site). Not all links weight the same when it comes to PR. If you had a web page with a PR8 and had 1 link on it, the site linked to would get a fair amount of PR value. But, if you had 100 links on that page, each individual link would only get a fraction of the value. Bad incoming links don’t have impact on Page Rank. Ranking popularity considers site age, backlink relevancy and backlink
duration. PageRank doesn’t. Content is not taken into account when PageRank is calculated. PageRank does not rank web sites as a whole, but is determined for each page individually. Each inbound link is important to the overall total. Except banned sites, which don’t count. PageRank values don’t range from 0 to 10. PageRank is a floating-point number. Each Page Rank level is progressively harder to reach.

No one knows for sure how PageRank is currently calculated by Google. PageRank is believed to be calculated on a logarithmic scale.PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)). “That’s the equation that calculates a page’s PageRank. In the equation ‘t1 - tn’ are pages linking to page A, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85.”

Google calculates pages PRs permanently, but we see the update once every few months (Google Toolbar).

Not all links weight the same when it comes to PR. If you had a web page with a PR8 and had 1 link on it, the site linked to would get a fair amount of PR value. But, if you had 100 links on that page, each individual link would only get a fraction of the value. Bad incoming links don’t have impact on Page Rank. Ranking popularity considers site age, backlink relevancy and backlink duration. PageRank doesn’t. Content is not taken into account when PageRank is calculated. PageRank does not rank web sites as a whole, but is determined for each page individually. Each inbound link is important to the overall total. Except banned sites, which don’t count. PageRank values don’t range from 0 to 10. PageRank is a floating-point number. Each Page Rank level is
progressively harder to reach.

Factors affect Google PageRank:
1. Efficient internal onsite linking has an impact on PageRank.
2. Related high ranked web-sites count stronger. But: “a page with high PageRank may actually pass you less if it has more links, because it’s spread too thin.”
3. Links from and to high quality related sites have an impact on Page Rank.
4. Multiple votes to one link from the same page cost as much as a single vote.
5. Each inbound link is important to the overall total. Except banned sites.
6. Adding new pages can decrease Page Rank.
7. Links from and to high quality related sites are important.
8. Incoming Links from popular sites are important.

Factors don't affect Google PageRank:
1. Frequent content updates don’t improve Page Rank automatically. Content is not part of the PR calculation.
2. High Page Rank doesn’t mean high search ranking.
3. DMOZ and Yahoo! Listings don’t improve Page Rank automatically.
4. .edu and .gov-sites don’t improve Page Rank automatically.
5. Sub-directories don’t necessarily have a lower Page Rank than root-directories.
6. Wikipedia links don’t improve PageRank automatically (update: but pages which extract information from Wikipedia might improve PageRank).
7. Links marked with nofollow-attribute don’t contribute to Google PageRank.

SEO Techniques: Directory Replaced Search Engine

Search Engine

A Search Engine is a software that helps to find information stored in the Internet collecting data about every web site and every web page within a web page that it can. It often asks for a query, meeting specific criteria and retrieved a list of information matching your search query. This type of software has a lot of different names like a bot, a robot, a crawler or a spider. It takes all this collected data and stores it in a huge database. When you do a search on a "search engine" you are actually searching its database and not the actual Internet.

Directory

A directory is a Search Engine in which we can make categorical search. In other words, A directory is really a categorical directory. There are two types of directories.
Simple Directory: It allows you to submit your site under a particular category and simply adds your site to the directory under the category you have chosen. This type of directory is also called a FFA (Free for All) Directory. This type of directories use a software verification before adding your site to the list to make sure it's not a duplicate and to make sure your site actually exists.
A Monitored Directory: These directories are more particular about what gets listed in their directory as these are monitored by human beings. If your site meets all their submission guidelines, then they accept your listing and your site will be listed in the directory.

Directory Submission has replaced the Search Engine Submission

Search Engine Optimization (SEO) is a technique to maximize a site's exposure to different Search Engine. There is no doubt that search engine optimization (SEO) is very important to the overall success for a website. It involves many techniques that can improve the search engine rankings and directory submission is one of them. In fact, directory submission has replaced the search engine submission process in recent times due to its known effectiveness.

One of the main benefits that directory submission has to offer is the fact that your website will be more likely to be seen. We all know that most of the visitors are coming to your site through search engine. But, if your site is not present in the top position of the Search Engine Result Page, then how the traffic to your site will improve! Directories, on the other hand, almost always have some sort of purpose or theme.

Directory submission is one of the easy method of getting links for free. Directory listings can be valuable weapons in the SEO battle to improve your search engine rankings. It's very important to get a large number of backlinks pointing to your site in order for the search engines like Google to rank your site high in their listings. So Directory Submission is the best way to increase your link popularity.

Overall, it is important to realize that your search engine ranking can be increased through the use of directory submission. If you want to ensure that anyone can easily find your website with a specific topic, then you can use directory submission for that. Since this Internet marketing strategy is known to be very effective, you will be likely to get the results that you are hoping for.

SEO Techniques: Introduction

Hi,

I am a Search Engine Optimizer(SEO). This is my first blog. There are many changes happening in this Search Engine World and we should be aware of all these changes. We should always keep updated ourself with the Search Engine Optimization Techniques.

The motive of creating this blog is to share my knowledge in Search Engine Optimization.

This is a blog for those who are interested in SEO & SEM. This blog will provide you with basic seo techniques.So, keep reading.