SEO Project - Optimization & Maintenance

SEO is a technique to increase organic traffic to a website. The main objective of SEO is to help people find the information (website) relevant to their search query. If they are looking for a keyword or a key phrase and your site's content is relevant to that searched term, then your site will show in the search engine results page and they will visit your site. Hence, SEO techniques help to get you targeted and relevant human visitors through organic methods.

Neither SEO is a rocket science nor are the techniques easy as many people think. There are many details to follow before optimizing a website. Most tasks are related to keywords, site design and architecture and at the end few off page promotions. To perform this sort of project, you will need to have some professional knowledge. On the other hand, if you prefer hiring an affordable web site marketing company or a search engine optimizer who takes on the project on behalf of clients to carry out it, then it is always good. And you will be able to find the most appropriate for you over the Internet. The role of a SEO company or an optimizer is to offer designs, new ideas, and extra information to guide its clients during the process of changing their websites.

SEO process does not only involve the optimization stage. You must also maintain your website updated by using SEO techniques. You can gain your position in the best search engines if the site is properly optimized. But again it is also difficult to sustain your position in the search engine result page. Although you can work persistently and hard to have a permanent position, it may change gradually. Therefore, you must face a SEO maintenance program. You surely make efforts to rank your website among the first positions, so it is advisable to have a person in charge of the site. Always remember, SEO is a continuous process.

SEO maintenance is not only to keep the same position but also improving it. Maintenance programs may include manual optimization of websites, content addition, blog posting, article submission, directory submission, link programs and competition analysis. Maintenance services are meant for websites that already have search engine rankings; they just want to ensure that they stay where they are and that they improve.

SEO Techniques: On-page Optimization Tips

SEO Techniques is broadly divided into two categories.

1. On-page optimization

2. Off-page optimization

The on-page optimization is very important to make your site search engine friendly. The on-page SEO techniques maximize your site's exposure to the search engine and have a significant impact on your ranking in the SERP. The followings are some of the On-page optimization tips that can help you build a search engine friendly website.

1. Keyword in the Title

You should add your main keywords in the title tag. This is important to have these keywords in the title because to give the search engine spiders an idea that your web page is related to the topic of that keyword.

2. Keyword in the Meta Description

It is also very important to put these keywords within the meta description tag, this will add more relevance to your web page about the topic.

3. Headings

You may also add the primary keyword in the headings especially. You should also stick the main keyword at the top of your page.

4. Anchor Text used in Inner links

You should make the inner links with the anchor texts of the optimized keywords of every web page. Search engine consider it as one of the ranking factor and can really helpful for you to achieve top ranking in the SERP.

5. Bold keyword

You may bold the main keyword at least one time with in the web page.

6. Keyword Density

Distribute the main keyword through the page. Distribute your main keyword through the page as many times possible. Of course, don't forget about relevancy. Try to put the keywords in the content but it should meaningful and sounds good.

7. Alt Tag

Use Alt image text for the images in your page and put your keywords in these Alt tags.

8. Sitemap

You should have a sitemap for your site and the link to the sitemap should (recommended) present anywhere in the Home Page of your site. If possible have an XML sitemap for your site and submit it in Google. It allows Google to crawl your site more frequently and can put an impact on your ranking.

9. Internal Navigation Structure

Make your internal navigation structure user friendly. Use Breadcrumb in your site.

Remember search engine like sites that are made for human visitors, not for spiders. So, try to build a site that can make your visitors to visit your site again and again.

Important SEO Techniques

Search engine optimization is a technique that is used to achieve high rankings on the Search Engine Result Page (SERP) in order to maximize your site's traffic. People might regard optimization as a big problem and waste of money. But optimization is the only thing which helps your website or your business to reach your potential customer. Hence, it is important to identify what SEO Techniques need to be performed. In this post you'll find a brief idea of few most important techniques of SEO.

Proper Title & Meta Tags

A title tag is an HTML code that appear in the top bar of your Web browser. It shows the words which describe your web page. Search engines use your title tag to explore your website. These are the words which appear in the clickable link on the SERP. Users decide whether your site will be relevant or not through these title tags. Your website can attain good search page ranking if it features searched keywords in the Title tag. Similarly, The meta description tag describes your site's content. It is important because some search engines use it as a site's summary on their results pages. The meta description tag should contain multiple keywords organized in a logical sentence. Place the keywords at the beginning of your description and close to each other to achieve the best possible rankings.

Site Submission

Submit your website in as many free directories and search engines as possible. Search engines are your medium to travel to your visitors hence pay special attention towards these engines. Make sure your site is well indexed in major search engine. It's not necessary that you will be featured in the first pages of search engines but if you focus on other factors then later you can be in the first page.

Reciprocal Links

Don't rely on one way link building. I am not saying one-way link will not be helpful, but practically it is really difficult to get one way links unless you have such content in your site. If you are getting some good sites that are relevant to your site, then there is no harm to exchange link with them. But, make sure your link should be exchanged properly and your links are visible.

Anchor Text

Anchor text is the actual text part of a link and used by search engines as an important ranking factor.But putting same anchor text in every page may result in making you a spammer in search engine's eye. Have different anchor text and make sure you don't repeat this text inadvertently.

Site Map

A site map is a textually organized model of a Web site's content that allows the users to navigate through the site to find the information they are looking for, just as a traditional geographical map helps people find places they are looking for in the real world. Site map is the most important step towards achieving a well optimized site. Site map enables search engines to know about your website. A well crafted site map helps your users to navigate easily within your website. I would suggest you to have both html (for Human and Yahoo) and xml (for Google) sitemap for your site.

Link Farm

Link farms are the link building farms which guarantee you to give thousands of links instantly. Try not to depend solely on link farms exchange links directly with the websites. This gives you the idea about the site and whether the particular link exchange will work for you or not.

Unique and Fresh Content

The information about a site is its content. Content is the king and hence it should be given a royal treatment. Your content should be distinct and relevant. Unique content increases your chances to attain a top PR in major search engines. Because, both human visitors or search engine spiders will come to you only when they find you different from the other websites.