Important SEO Techniques

Search engine optimization is a technique that is used to achieve high rankings on the Search Engine Result Page (SERP) in order to maximize your site's traffic. People might regard optimization as a big problem and waste of money. But optimization is the only thing which helps your website or your business to reach your potential customer. Hence, it is important to identify what SEO Techniques need to be performed. In this post you'll find a brief idea of few most important techniques of SEO.

Proper Title & Meta Tags

A title tag is an HTML code that appear in the top bar of your Web browser. It shows the words which describe your web page. Search engines use your title tag to explore your website. These are the words which appear in the clickable link on the SERP. Users decide whether your site will be relevant or not through these title tags. Your website can attain good search page ranking if it features searched keywords in the Title tag. Similarly, The meta description tag describes your site's content. It is important because some search engines use it as a site's summary on their results pages. The meta description tag should contain multiple keywords organized in a logical sentence. Place the keywords at the beginning of your description and close to each other to achieve the best possible rankings.

Site Submission

Submit your website in as many free directories and search engines as possible. Search engines are your medium to travel to your visitors hence pay special attention towards these engines. Make sure your site is well indexed in major search engine. It's not necessary that you will be featured in the first pages of search engines but if you focus on other factors then later you can be in the first page.

Reciprocal Links

Don't rely on one way link building. I am not saying one-way link will not be helpful, but practically it is really difficult to get one way links unless you have such content in your site. If you are getting some good sites that are relevant to your site, then there is no harm to exchange link with them. But, make sure your link should be exchanged properly and your links are visible.

Anchor Text

Anchor text is the actual text part of a link and used by search engines as an important ranking factor.But putting same anchor text in every page may result in making you a spammer in search engine's eye. Have different anchor text and make sure you don't repeat this text inadvertently.

Site Map

A site map is a textually organized model of a Web site's content that allows the users to navigate through the site to find the information they are looking for, just as a traditional geographical map helps people find places they are looking for in the real world. Site map is the most important step towards achieving a well optimized site. Site map enables search engines to know about your website. A well crafted site map helps your users to navigate easily within your website. I would suggest you to have both html (for Human and Yahoo) and xml (for Google) sitemap for your site.

Link Farm

Link farms are the link building farms which guarantee you to give thousands of links instantly. Try not to depend solely on link farms exchange links directly with the websites. This gives you the idea about the site and whether the particular link exchange will work for you or not.

Unique and Fresh Content

The information about a site is its content. Content is the king and hence it should be given a royal treatment. Your content should be distinct and relevant. Unique content increases your chances to attain a top PR in major search engines. Because, both human visitors or search engine spiders will come to you only when they find you different from the other websites.