Advantage of Organic SEO over PPC

Despite the fact that both organic SEO and PPC are part of the same system (Search Engine Marketing), there are a few essential factors that distinguish organic SEO from PPC and make it much better. Some of the benefits organic SEO has over PPC are discussed below.

Provides Long Term Solutions

Organic search results might be slow in listing the websites, but its listing is a much more stable and helpful in long run. The search listing which appears through organic search is a more permanent one than PPC which generally runs for a specified time span after which it dissolves and disappears.

Higher CTR

Research proves that the end users to have a tendency of clicking on the organic results more than the paid listings that appear on the search engine result pages. This makes the click through rates (CTR) of organic SEO almost 70% higher than those of the paid search results.

Quality Traffic

Since the organic SEO are mostly dependent on keywords, that are selected after a proper research and survey on user tendency and demographics is conducted, it suggests that the traffic too will be saturated and of good quality too. The search engine techniques is entirely based on keywords, the end users type in a keyword relevant to their search and the search engines display results that match with their requirements. This makes an evident that the users will only type what they are looking for, and will land into your page only if it is relevant to their search. Therefore, the possibility of having low quality traffic is comparatively low here.

More Sources of Traffic

Unlike PPC campaigns that only depend on keyword bidding, the organic SEO also involves a number of other techniques of attracting traffic as well which makes it double effective than the PPC. The natural or organic search also includes article submission, blog posting, link building, directory submission and many more off page promotions to help enhance the traffic flow to a website.

Low Cost Marketing

The last and the most important difference between organic search and PPC is that the former is a no cost search promotion technique. Organic SEO does not require you to spend any many on marketing, unlike PPC where, one has to keep paying the search engines every time a click is generated.

I would say Organic SEO is the best way of optimizing websites. You bring in traffic by using content that works and also by adding value via interactivity and a great user experience.