Wednesday, July 2, 2008

How to Improve Your Google Page Rank!

It is indispensable to have a high Google page rank (PR) for you website. This is because in order to get traffic to your site it has to be attractive to the search engines. A high PR is an indication that it is. When you consider that the most successful internet marketers achieve only 3% of conversion to sales from those who visit their websites, then the importance of a respectable page ranking and the attendant traffic becomes very important. By the way, the less successful internet marketers get only 1% conversions and those who get less usually give up on their internet marketing efforts.

Having established the importance of a good PR so that you have a good chance of exposure in top search engines like Google, Yahoo, MSN, etc and therefore a greater possibility of sales, you must optimize it for the search engines. This can be regarded as the main goal of the website owner and the webmaster. To get onto the first page of Google's search results for the keyword or the keyword phrase it what it's all about. At worst your site should be appearing on the second or third page. If it appears on any subsequent page you can pretty much accept that your website is invisible to the search engines.

It is therefore imperative to work hard to improve your Google PR. Put another way; you must not upset the Google search engines. It is not enough to work hard making your website interesting and informative. You have to make use of the best practice search engine optimization strategies to allow you to feature high in Google.

There are many SEO techniques for getting your website on top of search engine result page but there is no single best technique. You will have to take a multi-pronged approach. Use two, three or even more of these SEO techniques and you will achieve success in time.

Behind every successful website rated high on Google lies plenty of keyword research and keyword targeting. You should analyze the keyword density to sure that your content has just sufficient keywords and phrases, not too much. A 1-7% keyword density is about right. Experiment carefully and see what effect various densities have. Be careful of keyword stuffing. Google hates that and will blacklist your site.

Great content is critical to the success of your site for Google. Never forget this. Google uses "bots" or scripts that crawl through the websites seeing what is there. Original and unique content is the best. They also base your ranking on your traffic. Also work on getting links pointing to your website. Google PageRank is based on how popular your site is too and the number of inward back links is a definite indication. Remember that the more credible the site that linked you up the better. Credible websites have wait for it higher Google PR. Another way to get more links in order to improve your Google PR is to post your link in blogs and forums.

These are the SEO techniques used by webmasters to build the PR of the sites they manage. They also submit articles to article databases which have the website link attached to them. Also submit in directories to increase the PR as well as the link popularity. Anyone may use these articles as long as they include your URL at the bottom. Over time these articles propagate and earn you valuable back links. These are the tried and tested white hat SEO techniques that build Google PR.

4 comments:

Anonymous said...

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SEO Services Philippines said...

Nice tips on improving a site's Google page rank. Thanks for the wonderful ideas that you gave us. Thanks for the help! :)